- Company - Physik Instrumente (PI) GmbH & Co. KG

PI (Physik Instrumente) appoints Tony Beswick as Global Head of Sales EMEA

Starting November 9, 2020, Tony Beswick took on the responsibility for Sales within the EMEA region for the entire product, service, and solution portfolio of PI (Physik Instrumente).

In his more than 25 years of experience, Tony Beswick started out with Morgan Advanced Materials in production technology, followed by positions in business development and general management for various subsidiaries of the company in the UK, Germany, and USA. His work focused in particular on piezo ceramics, sensors, and transducers. In his last role at Morgan, as Managing Director of 'Global Piezo Business & Certech Europe', he was responsible for the strategic orientation and for sales of several companies in Great Britain and the US. As Vice President of Sales for the German company CeramTec, Tony Beswick managed sales for seven countries in markets such as aerospace, medical technology, measurement & controls, and industrial machinery.
"I am happy to get the chance to contribute to the continuous success of PI and I look forward to meeting my colleagues in person and virtually in the weeks to come. To be able to lead PI Sales in the EMEA region, with its extensive and multifaceted product portfolio, is an exciting challenge which I accept with pleasure," states Tony Beswick.

Tony Beswick grew up in the Netherlands and later studied Mechanical Engineering and Business in England at the University of Sussex. He speaks four languages – Dutch, English, German, and French – and because of his many years of work experience, he has comprehensive knowledge in the areas of marketing and sales, strategy development and implementation, general management, and manufacturing and engineering.


PI in Brief

PI (Physik Instrumente), headquartered in Karlsruhe, is the market and technology leader for high-precision positioning technology and piezo applications in the semiconductor industry, life sciences, photonics, and in industrial automation. In close cooperation with customers from all over the world and for 50 years now, PI's specialists (approx. 1,300) have been pushing, again and again, the boundaries of what is technically possible and developing customized solutions from scratch. More than 350 granted and pending patents underline the company's claim to its leadership. PI has six production sites and 15 sales and service offices in Europe, North America, and Asia.



Press information kit – Tony Beswick

zip - 2 MB